Establishing the Breastfeeding corner at Non Government organizations

Project Background

Breastfeeding is the most natural way of feeding an infant. The superbly balanced nutrients and enzymes the life protecting immunological substances and the adjustment of this to the changing needs of the infant are remarkable. Breastmilk is sufficient to provide all the necessary nutrients until about the first six months of life and supplies a major part of energy, protein and vitamin A. Proper breastfeeding practice is on the decline in recent years in the developing countries. This is due to the complex interaction of several phenomena like aggressive marketing and easy availability of artificial milk, an erroneous belief that to use substitutes is more modern and healthier and a widespread and incorrect assumption that breastfeeding and working are incompatible.

Having realized the above situation the Honorable Prime Minister gave Directives in 2011 celebration of WBW “Every offices, Courts, Banks, Insurance companies, Hospitals, all Govt. and Non Govt. organizations, Shopping Malls have to establish breastfeeding corner, so that mother can breastfeed her baby any time”.

BBF is the only experienced and capable organization for establishing Breastfeeding corner in Bangladesh. BBF has taken initiatives to establish breastfeeding corner in railway station, bus station, academic institutions etc.

Project Goals

 Objectives:

1.   To ensure breastfeeding for all babies who had come with their mothers in the shopping centers, bus & railway stations.

2.   To discourage the feeding of artificial milk or any breast milk substitutes (BMS).

3.   To  aware  the mothers  about  benefits of  breastmilk and hazards of  artificial milk, attachment, position of breastfeeding through the breastfeeding corner.

  Current Status: On Going.

Project Detail

Target group: Infants age 0-6 months and under 2 year’s children.

Institute/ Organization preference:

Shopping Mall:

1.   Bashundhara City

2.   Jamuna Future Park

3.   Metro Shopping Mall

4.   Rapa Plaza

5.   New Market

6.   Chandni Chawk

7.   DCC market

8.   Shimanto Square

Academic Institutions:

1.   Eden Mohila College

2.   City College

Bus stand/ Railway station:

1.   Gabtali Bus stand

2.   Kamlapur railway station

3.   Airport railway station

 

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