The benefits of optimal IYCF practices and maternal nutrition have been recognized and well documented. Bangladesh has made significant progress in the health system infrastructure by decentralizing primary healthcare in rural Bangladesh, there is need for collaborative efforts to implement IYCF for covering the whole country considering the high population density of Bangladesh. This large scale TOC (training, orientation and campaign) program contributed to the implementation of the national strategy on IYCF and maternal nutrition by providing supportive environment through creating mass awareness beyond the health systems of Bangladesh.
The project goal was to develop capacity of intern doctors, trainee nurses on optimal infant and young child feeding practices and create mass awareness through orientation (personnel from media, city corporation, local government, pharmaceutical, Other professionals from civil society/ NGOs) and campaign (school, colleges and madrasa) at all level of Bangladesh between March 2015 and June 2015.
1. To increase knowledge and skills of Internee doctors and nurses of all Govt. medical colleges and Nursing institutes on IYCF and maternal nutrition through training program
2. To increase knowledge and awareness on IYCF and maternal nutrition beyond health sectors activist, such as the Media personnel, Representatives from City Corporation, Local Government Representatives, Pharmaceutical Sales Representatives, Other professionals from civil society/ NGOs through orientation program
3. To increase knowledge and awareness among the Community (school, college, madrasa) on the importance of IYCF practices through a campaign program